Thursday, December 15, 2005

Anti "Happy Holidays"

Apparently, I'm not alone in my feelings. A recent poll released by Gallup states:

Most Americans think the trend toward saying "Happy Holidays" or "Season's Greetings" at Christmastime is a change for the worse. But is it therefore a bad marketing decision for retailers to greet customers this way? Gallup finds some evidence of a consumer backlash, as 32% of Americans say it bothers them when stores use "Happy Holidays" or "Season's Greetings" in their displays at this time of year instead of "Merry Christmas."

While the generic greetings bother a third of the public, there is almost unanimous public tolerance for the phrase, "Merry Christmas." Only 3% of national adults say it bothers them when stores specifically refer to the Christian holiday in their displays, rather than "Happy Holidays" or "Season's Greetings."

(These results are based on telephone interviews with a randomly selected national sample of 1,013 adults, aged 18 and older, conducted Dec. 5-8, 2005.)

I am not sure if you need a subscription to Gallup to read the rest of the article, but I'm including the link anyway.

2 comments:

Anonymous said...

My new phrase for the season?

"Holy Happydays!"

;)

p.s. HI LISA!!!!!!!!!! WE MISS YOUUUUU!!

LMR said...

This is brilliant! Les says he's going to use it at all holiday parties going forward. It will probably offend the conservative folks and the Happy Days fans, but we're forging ahead.

Another favorite is "Merry Kissmyass!"

Festive, festivities!